The ubiquitous use of social media has a good and bad side. The good is obvious, better communications, more interaction with customers, fast feedback and much more. But social media does pose many security issues especially within the corporate walls. As social media platforms change from sites like Twitter, Facebook, Buzz, Myspace, LinkedIn, Flickr to up and coming sites like Instagram and Pinterest, the challenges remain the same no matter what sites are being used. Employees have many channels to expose the company and company data to attack, leaks, and inadvertent risks and through just plain ignorance of what to do on social networks. Social media security is not the first thing employees think about when posting to social media sites.
In a recent study from Cisco Systems, they found that 70% of young workers ignore IT rules. That’s an excessive number. Young workers coming out of college are used to sharing data, used to making their own rules and have been conditioned to be open in their computer usage. Some of the other interesting facts that were discovered abut young employees include:
— 1/3 said they did it because they didn’t believe they were doing anything wrong
— 22% said they did it because they needed to access unauthorized programs
— 18% said they do not have time to think about policies
— 19% said they did it simply because the policies aren’t enforced
— 16$ said adhering to the policies is not convenient
Employees are consciously breaking the rules. With social media security measures almost non-existent in most organizations, activity such as posting confidential information to social media sites, sharing confidential location information, sharing customer data and allowing unauthorized access through apps can be occurring without IT having any clue that its going on.
When a company does discover young employees are breaking the rules, what should happen? Firing is probably the last option; education should be the first step. Users are generally resistant to security activities which can be inconvenient but a company can demonstrate the values and benefits of the IT policies and procedures. There is a risk threshold companies have to accept but every option should be used to make young employees aware of the dangers of social media and data leakage through social media platforms.
Non-compliance with any company policy has to have consequences. If the risks and the consequences are part of orienting new employees, then employees can’t complain when it does get to the point of termination. Enacting social media policies, training and consistent tools to track and monitoring social media usage is essential in managing the employees coming out of college today.













