Employers are hearing constantly of social media this and social media that. When your employees go on break or eat lunch, they are always on their cell phones talking. But, now there are also applications on phones like Facebook, Twitter, FourSquare and others where an employee can actually send photo uploads while being mobile and even post to Facebook automatically. Are employees using social media securely?
Does your company have anything in place for protecting confidentiality through social media usage? Do you have a Social Media Security Policy? Employees sign agreements when joining the company but did the business cover disclosing things like pictures or private conversations and even meeting information via Google Buzz or Facebook? What about brand new products being developed that are trade secrets?
If your employees are online working to do their job and Facebook, MySpace, or gaming sites like Pogo are not blocked, how do you know they are doing their work 100% of the time? Just because their production numbers look great, doesn’t mean they are not slacking. Have you done a Social Media Security Assessment?
It is becoming an epidemic in the work force with employees breaking rules and ultimately being fired every day. If security monitoring technologies are in place you could possibly sue the former employee but your trade secrets are gone and so might be your reputation. If an employee is bad-mouthing your company and tells everyone to not buy or shop with you, there goes your business immediately.
You can make a legal policy for employees to sign when they start their job that they will not talk, disclose, or say anything bad about the company on social media sites. If businesses do not step up soon and do something it can be a total free for all!
Here are a few interesting facts to consider. One out of every ten employees admitted overriding their job’s security system so they could access restricted sites. In 2009, 24% of eight hundred employers surveyed said they had to discipline an employee for using social media sites. Another study showed 8% of employees were terminated for accessing Facebook out of two hundred businesses polled. Twenty eight thousand people were polled in the United Kingdom at the beginning of 2010 and a whopping 87% said they can do what they want; it is their right to do so. There is a whole category of companies geared towards your social media reputation such as Reputation.com There are options out there if companies are willing to explore.
It is now believed that social networking will replace email by 2014 as the main way to communicate for 20% of all business owners or users. Is your company prepared for Secure Social Media?